About Us

Rootchi Boutique was created to provide a space for women of all ages, sizes and shapes to find the clothing that make them happy! We’re here to dress you up with the finest, most flattering and most comfortable fashion to make you be and feel at your best no matter what size, age and shape you are. We believe beauty is about being the best you can be and we’re here to help you achieve that! Our models are everyday beauties just like you and me.

Our specialty line is ALEMBIKA, coming directly from the Israeli designer Hagar Alembik, who offers high quality, styled and bold dresses, tops and pants for the woman who wants to look beautiful and feel comfortable! We also hold guest brands such as Matti Mamane, Two Danes, Etna Maar, NY77, Grizas and more.


Our in-house stylist Jackie has over 30 years experience of dressing women from across the US. From faux painter to fashionista, Jackie was born with a keen eye for color and design.She is the store buyer and merchandiser. You can make a personal appointment with her or just come in

Need styling advice? Email, call or msg us on instagram, facebook anytime!

We're located at 2450 Broadway, New York NY 10024 (near 91 street) 

Or you can call us at: (212) 580-0495

EMAIL sales (at) rootchi (dot) com